What does auto-publishing mean?
If your content has auto-published, it has successfully been ingested and meets all baseline requirements to be published on any of our MSN canvases.
Content that has auto-published is available for selection by our AI based auto-curation system. However, this does not guarantee it will be selected for display on the homepage, info-pane, or vertical pages. This is because our AI engine delivers each of our users with a personalized selection of content that matches their preferences and interests. While this can temporally influence SOV, we believe this more personalized approach will increase user engagement and therefore may increase total page views longer term, resulting in more revenue.
What are the requirements for content to auto-publish?
Check out our Auto-Publishing Requirements document which lists all auto-publishing rules applied to content when ingested.
Our auto-publishing rules are used to check if:
- Content meets the structural baseline properties required to be auto-published (e.g. Min/Max No. of Characters, Min/Max No. of Slides, Document Size, Validity of Hyperlinks etc.). These checks are in place to ensure content can be properly rendered and displayed on our canvases
- Elements of the content such as text, images, video keyframes and audio are safe to be viewed as per Microsoft News standards
How much of my content is auto-published?
For Publishers with access to MSN Partner Hub / Brand Overview you can see how much of your content is auto-published with a brand. The tool provides you with valuable auto-publishing data from three perspectives:
- Statistics: Displays data related to the auto-publishing pass rate (i.e. Percentage of documents passed, number of documents passed, and number of documents failed)
- Timeline: Displays a visual representation of the number of documents that have passed or failed over a certain timeframe (latest 24 hours, 7 days, 14 days or 30 days)
- Failures: Displays data related to the publishing rules failing for a certain timeframe (latest 24 hours, 7 days, 14 days or 30 days)
How do I know which publishing rules my content failed?
In MSN Partner Hub / Content Management, you will see your content status. If a content has been rejected, click on 'see details' to get additional information.
- Document ID: The unique ID used to track the document
- Title: The title of the document
- Canonical URL: The source URL of the document which links back to the partner's site
- Feed name: The name of the feed that published the document
- Rejection reason: View detailed information about your content to help you troubleshoot issues or rejection reasons.
What should I do if a document has failed one or more publishing rules?
If a document has failed one or more publishing rules, you have the option of fixing the document on your side to ensure it meets all of our requirements and resending it to us.
Prior to sending to MSN, please use this Auto-Publishing Requirements document to see what requirements content must fulfil to auto-publish.
What happens if a document has wrongly failed auto-publishing?
As some of our publishing moderation rules are machine-learning based, it is possible for documents to incorrectly be flagged for violating our standards. To validate our failures and ensure that incorrectly failed documents do not get blocked from auto-publishing, we send them to one of our teams for human review.
If you believe a document has been rejected in error, you can flag it for manual review by pressing the Appeal button that shows up on the dashboard next to rejected documents. This will open up a form where you can write a short explanation of the issue. The moderation team will either approve the document or send an update clarifying what must be edited to bring the document into compliance.
In the case where a document is incorrectly flagged, it will be approved by the team and returned back to the available pool for publishing. If manually rejected, it will remain unpublished.
Who are the human review team?
This is a team of people who manually review documents that have failed auto-publishing and decide if they should be approved or rejected as per MSN standards
How long does it take for a document to be manually reviewed?
If the document is sent for review, it will usually take the team few hours to manually review and approve/reject a document after it has failed auto-publishing.
How do I know if a document has been reviewed and approved/rejected by the human review team?
In MSN Partner Hub/ Content Mangement, you can see if a content is 'Under review', 'Published', or 'Rejected'. To further manage your rejected content, apply filters as ‘Appealable’, ‘Appealing’, ‘Appeal denied’ or ‘Appeal error’ to check the appeal status.
Is there someone at MSN I can work with to help resolve any additional questions or issues I may have?
If you have any further questions or issues you need to resolve, please reach out to partnerhubsupport@microsoft.com.