Optimizing Your Video Content for Maximum Impact

CommunityAdmin@Microsoft

Understanding Video Performance on Microsoft Start

We're excited to share insights into how you can maximize the potential of your video content on Microsoft Start.

Key Factors for Video Success:

• Short-form content: Shorter videos (2-5 minutes) tend to have higher completion rates.
• Landscape orientation: While vertical videos are supported, landscape format (16:9) offers optimal viewing experience.
• Watch Platform: Videos distributed through the MRSS feed are eligible for inclusion in the Watch platform, which can increase visibility and potential revenue.

Monetization and Performance:

• Revenue generation: Videos can earn revenue through pre-roll ads and in-page ads on Watch.
• Performance tracking: Utilize the analytics dashboard to monitor your video's performance and identify areas for improvement.
• Seasonality and user behavior: Be aware of seasonal trends and user preferences to optimize your content strategy.

We're committed to your success! By understanding these key factors, you can create engaging video content that resonates with your audience and drives revenue.